The Huddle: Elevating Your Major Gift Program
Thursday, October 17, 2024
Time: 2:00 pm EST
Cost: FREE

Join Shelby LaMar, Chief Advancement Officer at Lancaster Country Day School (LCDS) in Pennsylvania to learn how to build a thriving major gifts program at your school.

Shelby is currently in his sixteenth year at LCDS, where annual giving accounts for more than 20% of the school’s operational budget. He has run two successful capital campaigns and a series of special gift projects.

With an appreciation that schools have varying degrees of formality and structure in their major gift programs, Shelby will provide ideas and recommendations for your school’s major gifts program. Whether you have a small school with limited resources looking to create a major gift program, a large school with a highly-structured major gift program, or are a school that ramps up major gift programming during campaigns but lets it wither between campaigns, the objective of this session is to identify core, sustainable program elements to keep major gift work at the core of your annual operations.

Learning Objectives:
– Define major gifts and frame their importance in the context of every program.
– Review the donor cycle.
– Take inventory of critical supporting elements of any major gift program.
– Identify the key players in a major gift program.
– Learn how to identify and cultivate major gift prospects.
– Develop strategies for engaging and soliciting major gifts.
– Create a tailored action plan for launching a Major Gift Program.

Who Should Attend?
– Head of School
– Development Director and Staff
– Marketing Director and Staff
– Board Members

This webinar is offered in collaboration with The Pennsylvania Association of Independent Schools (PA). Big Back Pack is The Huddle’s presenting partner for the 2024-2025 academic year.