Specialities
Business Operations Management
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4 Simple Ways to Elevate Your School’s Social Listening Strategy
Digital conversations are happening constantly – on platforms like Facebook, Instagram, LinkedIn and more. It can feel like noise when your plate is already so full, but these conversations can offer invaluable insight to help you better understand your audience, analyze your marketing efforts and adjust your strategy to stand out from your competitors. In […]
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The Huddle: Elevating Your Major Gift Program
The Huddle: Elevating Your Major Gift Program Thursday, October 17, 2024 Time: 2:00 pm EST Cost: FREE Join Shelby LaMar, Chief Advancement Officer at Lancaster Country Day School (LCDS) in Pennsylvania to learn how to build a thriving major gifts program at your school. Shelby is currently in his sixteenth year at LCDS, where annual […]
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The Huddle: What’s Your Process for Selecting Mission-Aligned Consultants & Vendors?
The Huddle: What’s Your Process for Selecting Mission-Aligned Consultants & Vendors? Wednesday, November 13, 2024 2:00 pm EST FREE The Huddle will be recorded and shared with all registrants. From strategic planning to food service, fundraising counsel to bus service, independent schools engage consultants and vendors annually to support mission delivery. Join Rose Helm, Head […]
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How To Uncover & Leverage Your School’s True Differentiators
Every school has at least one — or sometimes many — noteworthy things that they like to highlight and feature when marketing to prospective parents. That thing is often the deciding factor for families choosing a potential new school for their kids — and it can affect or influence so much more, from parents’ loyalty […]
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Can SMS Be The Game-Changer Your Admissions Funnel Needs?
Navigating private or independent school admissions can feel like chasing a moving target. With families bombarded by choices and information, it’s tough for schools to capture their attention. Traditional methods like emails often go unopened, and direct mailers are lost in the shuffle. Schools need a more direct, engaging approach to connect with prospective families. […]
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Mentoring Program for Heads of School in their First Three Years
Now that you are a Head of School, do you secretly wonder what you are supposed to do? With The Gowan Group Heads POD (“Peer Open Dialog”) program, you will be joining a cohort of eight to ten new heads led by an experienced Head of School who will guide you through the challenges of […]
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Case Study: How People and Technology Drove Admissions Growth at the Catholic Academy of Bridgeport
In Connecticut, enrollment declines have led to numerous school closures and consolidations, with the majority of closures affecting elementary grades. For the Catholic Academy of Bridgeport (CAB), which is made up of four elementary schools on four campuses and comprised of 900 students, they were seeing similar consistent declines in enrollment. By 2019, enrollment numbers […]
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Data Driven Decisions – Lessons Learned Through the Pandemic
A HOS and admissions director speak to how Metric Marketing use customized data to make a difference. “Strathcona-Tweedsmuir School and St. John’s-Kilmarnock School – together with Metric Marketing – will share their learnings around growing enrolment through the pandemic. Learn through real world examples how two respected and successful schools in different markets strategically grew […]
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Five Tips for Writing Effective Volunteer Job Descriptions
Once you have published your Guide to Giving and Getting Involved and have identified your school’s volunteer needs, it is time to develop job descriptions for each position. Without job descriptions, you risk matching the wrong person to the job, misusing the volunteer’s time, and having no formal means of giving feedback and celebrating your […]
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How to Adapt Your Enrollment Strategies for Millennial Parents
If marketing to millennials seems to be more difficult, you’re probably right. Not only do millennials have shorter attention spans, but they also have high expectations. Their generation expects your school to supply high-quality academics focusing on well-rounded students, organic lunches free of chemicals and not served on plastic products, comprehensive outdoor education and play, […]
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Boost Engagement and Build Community With Virtual Events
Hosting a community-building event in the wake of COVID-19 may seem like an impossible task, but building community is more important than ever in our current environment. Schoolwide community building helps connect students, parents, teachers, and leaders. These personal connections will foster new school traditions and promote a sense of purpose, inclusiveness, and responsibility. You […]
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Four Steps for a Successful Marketing Communications Audit
Do you know which marketing tactics are working at your school and which ones require your attention? Find the answers with a marketing communications audit. ISM defines marketing communications as how your school develops messages and carries out integrated strategies. Your approach informs the way you promote your school values and nurture constituent relations—their commitment […]