Digital conversations are happening constantly – on platforms like Facebook, Instagram, LinkedIn and more. It can feel like noise when your plate is already so full, but these conversations can offer invaluable insight to help you better understand your audience, analyze your marketing efforts and adjust your strategy to stand out from your competitors.

In our NAIS survey, we found that just over half of school respondents credited social media as one of the digital marketing channels most effective at driving new student leads during the year prior – and social listening is an important starting point.

So how do you stay on top of everything and translate the noise into insight for your private school marketing strategies? Let’s get into it.