Specialities
Enrollment Management Services
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4 Simple Ways to Elevate Your School’s Social Listening Strategy
Digital conversations are happening constantly – on platforms like Facebook, Instagram, LinkedIn and more. It can feel like noise when your plate is already so full, but these conversations can offer invaluable insight to help you better understand your audience, analyze your marketing efforts and adjust your strategy to stand out from your competitors. In […]
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Boarding’s Back: Capitalize on a Growing Trend Toward Private School Boarding Program Enrollment
Level up your boarding program marketing this year – and meet interested families where they’re at with messaging that connects and converts. Our friends at NAIS recently shared a snapshot survey of member-school admission officers – and the emerging trends about the 2024-2025 school year were illuminating (in our humble nerdy opinion). 45% of NAIS […]
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The Huddle: Elevating Your Major Gift Program
The Huddle: Elevating Your Major Gift Program Thursday, October 17, 2024 Time: 2:00 pm EST Cost: FREE Join Shelby LaMar, Chief Advancement Officer at Lancaster Country Day School (LCDS) in Pennsylvania to learn how to build a thriving major gifts program at your school. Shelby is currently in his sixteenth year at LCDS, where annual […]
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The Huddle: What’s Your Process for Selecting Mission-Aligned Consultants & Vendors?
The Huddle: What’s Your Process for Selecting Mission-Aligned Consultants & Vendors? Wednesday, November 13, 2024 2:00 pm EST FREE The Huddle will be recorded and shared with all registrants. From strategic planning to food service, fundraising counsel to bus service, independent schools engage consultants and vendors annually to support mission delivery. Join Rose Helm, Head […]
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How to Effectively Market Your School’s Community
If you’re like most schools we talk to, your community is your heartbeat. It’s also one of the main reasons families might choose your school over any other — or why they walk away. Here’s how to highlight your community as your key differentiator.
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Summer Social Media Hacks
Is your school’s social media taking a break this summer? To keep your audiences engaged and your school top-of-mind you need to maintain a healthy posting cadence. But with students and faculty on vacation, what kind of content is best? Kalix Marketing’s summer social media hacks walks you through easy and effective ideas for posts […]
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Boost Your School’s Presence: Top 5 Viral Trends on TikTok and Reels
Imagine that you had the opportunity to reach thousands of students and get them talking about your school to each other – this is your chance to try TikTok. It’s the go-to platform for connecting directly with Gen Z (your prospective middle and high school students) and millennials (your prospective parents). Let’s dive into five […]
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Growing Your School Through Data and Advertising
We recently partnered with our friends at AISAP on a new webinar presented by Kevin MacNeil (Metric Partner & CAO). In one hour, we shared insights and experience from our work with schools across the US and Canada – and attendees walked away with actionable ideas to help grow their schools using better data for […]
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How To Uncover & Leverage Your School’s True Differentiators
Every school has at least one — or sometimes many — noteworthy things that they like to highlight and feature when marketing to prospective parents. That thing is often the deciding factor for families choosing a potential new school for their kids — and it can affect or influence so much more, from parents’ loyalty […]
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Can SMS Be The Game-Changer Your Admissions Funnel Needs?
Navigating private or independent school admissions can feel like chasing a moving target. With families bombarded by choices and information, it’s tough for schools to capture their attention. Traditional methods like emails often go unopened, and direct mailers are lost in the shuffle. Schools need a more direct, engaging approach to connect with prospective families. […]
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5 Things to Consider as You Set Up Your Classroom This Year
The way in which you set up your classroom space can affect both you and your students. Here are some tips to ensure everyone is set up for success.
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Mentoring Program for Heads of School in their First Three Years
Now that you are a Head of School, do you secretly wonder what you are supposed to do? With The Gowan Group Heads POD (“Peer Open Dialog”) program, you will be joining a cohort of eight to ten new heads led by an experienced Head of School who will guide you through the challenges of […]