Millennials – born between 1981 and 1996, but often labeled as “young adults” – are stepping into a new phase of life. Now in their thirties and forties, this generation is now navigating the challenges of parenthood, including making important decisions about where their children will go to school.
Millennials are quickly becoming the dominant demographic driving decisions in education. By 2035, they are expected to be parents to 80% of children, a significant increase from the 25% they currently parent today. Their values – including mental health sustainability and individuality – have shifted how schools communicate and operate. This generation of digital natives also consumes content differently, relying heavily on social media, Google, and blogs to make informed decisions.
As a private or independent school marketer, you need to understand their priorities, where they spend their time, and how they make decisions. Here are five strategies to connect with Millennial parents in a way that will resonate with them.
Metric Marketing
Metric Marketing is a digitally-focused agency that specializes in marketing for private schools across North America and beyond. We help schools get better marketing data – and use it to create strategic, creative, and impactful campaigns with a collaborative approach.