If marketing to millennials seems to be more difficult, you’re probably right. Not only do millennials have shorter attention spans, but they also have high expectations. Their generation expects your school to supply high-quality academics focusing on well-rounded students, organic lunches free of chemicals and not served on plastic products, comprehensive outdoor education and play, and technologically advanced coursework. You must adapt your enrollment strategies to appeal to this generation.

Smaller Applicant Pool
Millennials are a broad demographic, but they have fewer children, start families later in life, or even opt not to have children at all. According to Pew Social Trends, as of 2018, approximately 19 million millennial women had given birth to a child—this amounts to a little more than half (55%) of all millennial women, smaller than the shares of previous generations who had given birth at a comparable age.

Diminished Wealth
Millennials may be the largest generation workforce in the U.S. but they’re also the least wealthy—leaving a stark generational wealth gap between millennials and their predecessors.
Tailor your approach to include a new enrollment strategy adapting your financial aid methodologies to capture more middle-to-high income families. This allows you to award less financial aid to more students—increasing your student population and your bottom line.

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