Enrollment
Strategies, samples, and ideas to bolster independent school enrollment efforts.
Strategies, samples, and ideas to bolster independent school enrollment efforts.
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How To Uncover & Leverage Your School’s True Differentiators
Every school has at least one — or sometimes many — noteworthy things that they like to highlight and feature when marketing to prospective parents. That thing is often the deciding factor for families choosing a potential new school for their kids — and it can affect or influence so much more, from parents’ loyalty […]
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Can SMS Be The Game-Changer Your Admissions Funnel Needs?
Navigating private or independent school admissions can feel like chasing a moving target. With families bombarded by choices and information, it’s tough for schools to capture their attention. Traditional methods like emails often go unopened, and direct mailers are lost in the shuffle. Schools need a more direct, engaging approach to connect with prospective families. […]
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Changing Minds: The Science Behind Conversions
Take a deep dive into the specific stages all prospective families must go through before they convert. Learn strategies to proactively guide their digital journey with the right content, objectives, measurements, and technologies.
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E-book: Digital & Social Media Marketing Musts
Timely tips and techniques schools need now to create strategic, effective digital and social media marketing campaigns, written by Kalix Marketing’s digital and social media experts.
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6 Tips for Better Email Newsletters
Virtually every school prepares and sends out regular email newsletters to families – and virtually every school marketing team has either struggled to fill content for their newsletter or wondered if there’s a better way to plan and prep for them. In this post, we share six tips to help your email newsletters be the […]
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Better Landing Pages for Increased Engagement
Your event landing pages need to entice and engage prospects. Learn how to craft a landing page that gets noticed and generates leads.
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NYSAIS: From CTA to KPI to ROI – How to be the MVP of your Marketing Team
Metric Marketing & Lycée Français De New York speak at the 2022 NYSAIS Institutional Advancement Conference at Mohonk Mountain House in New York: How to use data to know what is working and what is not. https://metricmarketing.ca/private-schools-marketing-experts/
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Creating Content for Busy Communications Teams
Finding and writing great content can be challenging for overextended Communications teams. Read more for simple, manageable solutions to tell your school’s story.
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Case Study: How People and Technology Drove Admissions Growth at the Catholic Academy of Bridgeport
In Connecticut, enrollment declines have led to numerous school closures and consolidations, with the majority of closures affecting elementary grades. For the Catholic Academy of Bridgeport (CAB), which is made up of four elementary schools on four campuses and comprised of 900 students, they were seeing similar consistent declines in enrollment. By 2019, enrollment numbers […]
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Data Driven Decisions – Lessons Learned Through the Pandemic
A HOS and admissions director speak to how Metric Marketing use customized data to make a difference. “Strathcona-Tweedsmuir School and St. John’s-Kilmarnock School – together with Metric Marketing – will share their learnings around growing enrolment through the pandemic. Learn through real world examples how two respected and successful schools in different markets strategically grew […]
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Reimagining Admissions: Lessons from the Pandemic
The pandemic has changed the way schools attract and engage families. This eBook has tips and tools to create a robust admissions program of in-person and virtual events with lessons learned from admissions and marketing experts.
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Creating Engaging Microsites for Virtual Admissions Events
Do’s and don’ts for creating virtual admissions event microsites that engage prospective families before, during and after your virtual event.