Enrollment
Strategies, samples, and ideas to bolster independent school enrollment efforts.
Strategies, samples, and ideas to bolster independent school enrollment efforts.
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Case Study: How People and Technology Drove Admissions Growth at the Catholic Academy of Bridgeport
In Connecticut, enrollment declines have led to numerous school closures and consolidations, with the majority of closures affecting elementary grades. For the Catholic Academy of Bridgeport (CAB), which is made up of four elementary schools on four campuses and comprised of 900 students, they were seeing similar consistent declines in enrollment. By 2019, enrollment numbers […]
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Data Driven Decisions – Lessons Learned Through the Pandemic
A HOS and admissions director speak to how Metric Marketing use customized data to make a difference. “Strathcona-Tweedsmuir School and St. John’s-Kilmarnock School – together with Metric Marketing – will share their learnings around growing enrolment through the pandemic. Learn through real world examples how two respected and successful schools in different markets strategically grew […]
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Reimagining Admissions: Lessons from the Pandemic
The pandemic has changed the way schools attract and engage families. This eBook has tips and tools to create a robust admissions program of in-person and virtual events with lessons learned from admissions and marketing experts.
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Creating Engaging Microsites for Virtual Admissions Events
Do’s and don’ts for creating virtual admissions event microsites that engage prospective families before, during and after your virtual event.
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How to Adapt Your Enrollment Strategies for Millennial Parents
If marketing to millennials seems to be more difficult, you’re probably right. Not only do millennials have shorter attention spans, but they also have high expectations. Their generation expects your school to supply high-quality academics focusing on well-rounded students, organic lunches free of chemicals and not served on plastic products, comprehensive outdoor education and play, […]
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Boost Engagement and Build Community With Virtual Events
Hosting a community-building event in the wake of COVID-19 may seem like an impossible task, but building community is more important than ever in our current environment. Schoolwide community building helps connect students, parents, teachers, and leaders. These personal connections will foster new school traditions and promote a sense of purpose, inclusiveness, and responsibility. You […]
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##SocialAdvent – The world’s biggest social media advent challenge for schools
After a rollercoaster of a year, we are delighted to launch this year’s #SocialAdvent! While holiday concerts might be on hold at some schools this year, #SocialAdvent certainly isn’t! The world’s biggest social media advent challenge for schools is back and bigger than ever. We have created 25 simple digital and social media challenges, exclusively […]
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Here’s What You Need to Know If You Experienced a Fall Admission Bump
ISM Consultants have worked with many school Admission and Marketing Directors who enjoyed surprising spikes in inquiries and applications during the late 2020 summer months. And, while this may seem like encouraging news, we caution against premature excitement. Keep in mind the bump in enrollment may come from families who are not aligned with your […]
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Inbound and Outbound Marketing Strategies That Work
Inbound marketing involves sharing relevant and meaningful information that answers the needs of your community. You can share information by publishing it on your blog, on social media, or through digital marketing tactics such as social and display ads. The key to effective inbound marketing is creating a lead magnet. Two examples of tools you […]
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Should Your School Purchase Email Lists?
As a marketing leader, a primary goal is sharing your school’s message with your community. While you already have an email list of former and current families, you are always looking for ways to expand your reach and drive interest in your school. Schools ask us if they should purchase email marketing lists of prospective […]
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Why Your School Should Rethink its Social Media Posting During a Pandemic
Remember your school’s fall 2019 Facebook and Instagram feeds? Lots of campus shots with smiling students and maybe a video of a pep rally, right? The pandemic has shifted what school looks like now. Your social media posts should look different, too.
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How To Host Virtual School Events: A 10-Step Planning Guide For Fall
A virtual event isn’t a “less-awesome” version of your traditional in-person event — it’s a unique opportunity to leverage! Learn how to plan a virtual event that can boost enrollment with this 10-step guide.