Enrollment
Strategies, samples, and ideas to bolster independent school enrollment efforts.
Strategies, samples, and ideas to bolster independent school enrollment efforts.
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6 Tips for Better Email Newsletters
Virtually every school prepares and sends out regular email newsletters to families – and virtually every school marketing team has either struggled to fill content for their newsletter or wondered if there’s a better way to plan and prep for them. In this post, we share six tips to help your email newsletters be the […]
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Better Landing Pages for Increased Engagement
Your event landing pages need to entice and engage prospects. Learn how to craft a landing page that gets noticed and generates leads.
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NYSAIS: From CTA to KPI to ROI – How to be the MVP of your Marketing Team
Metric Marketing & Lycée Français De New York speak at the 2022 NYSAIS Institutional Advancement Conference at Mohonk Mountain House in New York: How to use data to know what is working and what is not. https://metricmarketing.ca/private-schools-marketing-experts/
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Creating Content for Busy Communications Teams
Finding and writing great content can be challenging for overextended Communications teams. Read more for simple, manageable solutions to tell your school’s story.
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Case Study: How People and Technology Drove Admissions Growth at the Catholic Academy of Bridgeport
In Connecticut, enrollment declines have led to numerous school closures and consolidations, with the majority of closures affecting elementary grades. For the Catholic Academy of Bridgeport (CAB), which is made up of four elementary schools on four campuses and comprised of 900 students, they were seeing similar consistent declines in enrollment. By 2019, enrollment numbers […]
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Data Driven Decisions – Lessons Learned Through the Pandemic
A HOS and admissions director speak to how Metric Marketing use customized data to make a difference. “Strathcona-Tweedsmuir School and St. John’s-Kilmarnock School – together with Metric Marketing – will share their learnings around growing enrolment through the pandemic. Learn through real world examples how two respected and successful schools in different markets strategically grew […]
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Reimagining Admissions: Lessons from the Pandemic
The pandemic has changed the way schools attract and engage families. This eBook has tips and tools to create a robust admissions program of in-person and virtual events with lessons learned from admissions and marketing experts.
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Creating Engaging Microsites for Virtual Admissions Events
Do’s and don’ts for creating virtual admissions event microsites that engage prospective families before, during and after your virtual event.
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How to Adapt Your Enrollment Strategies for Millennial Parents
If marketing to millennials seems to be more difficult, you’re probably right. Not only do millennials have shorter attention spans, but they also have high expectations. Their generation expects your school to supply high-quality academics focusing on well-rounded students, organic lunches free of chemicals and not served on plastic products, comprehensive outdoor education and play, […]
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Boost Engagement and Build Community With Virtual Events
Hosting a community-building event in the wake of COVID-19 may seem like an impossible task, but building community is more important than ever in our current environment. Schoolwide community building helps connect students, parents, teachers, and leaders. These personal connections will foster new school traditions and promote a sense of purpose, inclusiveness, and responsibility. You […]
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##SocialAdvent – The world’s biggest social media advent challenge for schools
After a rollercoaster of a year, we are delighted to launch this year’s #SocialAdvent! While holiday concerts might be on hold at some schools this year, #SocialAdvent certainly isn’t! The world’s biggest social media advent challenge for schools is back and bigger than ever. We have created 25 simple digital and social media challenges, exclusively […]
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Here’s What You Need to Know If You Experienced a Fall Admission Bump
ISM Consultants have worked with many school Admission and Marketing Directors who enjoyed surprising spikes in inquiries and applications during the late 2020 summer months. And, while this may seem like encouraging news, we caution against premature excitement. Keep in mind the bump in enrollment may come from families who are not aligned with your […]