Enrollment
Strategies, samples, and ideas to bolster independent school enrollment efforts.
Strategies, samples, and ideas to bolster independent school enrollment efforts.
-
Inbound and Outbound Marketing Strategies That Work
Inbound marketing involves sharing relevant and meaningful information that answers the needs of your community. You can share information by publishing it on your blog, on social media, or through digital marketing tactics such as social and display ads. The key to effective inbound marketing is creating a lead magnet. Two examples of tools you […]
-
Should Your School Purchase Email Lists?
As a marketing leader, a primary goal is sharing your school’s message with your community. While you already have an email list of former and current families, you are always looking for ways to expand your reach and drive interest in your school. Schools ask us if they should purchase email marketing lists of prospective […]
-
Why Your School Should Rethink its Social Media Posting During a Pandemic
Remember your school’s fall 2019 Facebook and Instagram feeds? Lots of campus shots with smiling students and maybe a video of a pep rally, right? The pandemic has shifted what school looks like now. Your social media posts should look different, too.
-
How To Host Virtual School Events: A 10-Step Planning Guide For Fall
A virtual event isn’t a “less-awesome” version of your traditional in-person event — it’s a unique opportunity to leverage! Learn how to plan a virtual event that can boost enrollment with this 10-step guide.
-
COVID-19 Communications Framework for Schools
In this time of evolving uncertainty, clear, simple, and frequent communication is critical. Especially for independent schools! So, Interactive Schools has written a free COVID Communications Framework for schools of all types and sizes. Follow its simple steps to mitigate risk and build understanding and trust with effective messaging. At Interactive Schools, we know every […]
-
Creating a Great Virtual First Impression for Prospective Students
It’s never been more important or challenging to create a great virtual impression with prospective students. Kalix Marketing’s intern and Generation Z admissions tour guide veteran offers an insider’s perspective on how to make a lasting online impression.
-
How To Host Virtual School Events: A 10-Step Planning Guide For Fall
A virtual event isn’t a “less-awesome” version of your traditional in-person event — it’s a unique opportunity to leverage! Learn how to plan a virtual event that can boost enrollment with this 10-step guide.
-
Re-envisioning Your Applicant’s Journey (Part 1): Top of Funnel Strategies
“Veracross and the Enrollment Management Association partner to discuss new strategies as your department responds to the challenges created by COVID-19. This is part 1 of a four part “”Re-envisioning Your Applicant’s Journey”” webinar series. Whether you are pivoting to online instruction in the fall or you are reopening campus under social distancing guidelines, this […]
-
Creating an Effective, Engaging Virtual Admissions Program
Kalix Marketing’s newest eBook offers techniques and tools to create an effective and engaging virtual admissions program in today’s online admissions and enrollment environment. The eBook includes the perspective of a Gen Z student with tips on how best to engage today’s students in your virtual admissions program.
-
Admissions Events and Visits in the Midst of COVID-19
Still exploring ways to do virtual open houses, accepted student days, or campus tours? Join us for an open round-table discussion with Pulaski Academy, The Taft School, The American School in London, Nardin Academy, and Westside Montessori.
-
Admissions Operations and Strategy in the Midst of COVID-19
Admissions offices have been forced to rethink their processes and workflows in response to the COVID-19 pandemic. Hear how Pulaski Academy (Little Rock, AR) developed then itterated on their virtual admissions center, how the director of admissions and enrollment at Columbia Grammar and Prep (New York, NY) is managing her team remotely, and how Lausanne […]
-
The Parent Perspective
Over the past few years, many schools have come to recognize the parent experience as an important factor in enrollment decisions, and discussions about the quality of the parent experience have become an essential component of annual planning. Check out the eBook to learn more!