Inbound marketing involves sharing relevant and meaningful information that answers the needs of your community. You can share information by publishing it on your blog, on social media, or through digital marketing tactics such as social and display ads.

The key to effective inbound marketing is creating a lead magnet. Two examples of tools you can offer to parents are ebooks describing your school’s pedagogical approach, or an instructional video showing parents how to create a productive at-home workspace for children.

You’ll want to “gate” your content. Do this by creating a simple landing page, asking users for their email address in exchange for access.

This approach allows you to augment your marketing list with people who are interested in what you offer. Providing content specific to your end user leads to better long-term relationships because you’re building credibility and trust with prospective families.

Other Methods to Attract New Families

An outbound marketing approach that doesn’t require buying an email list might be to partner with like-minded organizations. Connect with groups such as local mom bloggers, family (or kid) focused businesses, or community organizations. Ask them to send dedicated email drops to their subscribers on your behalf.

You can return the favor with an email to your email audience, advertising space on your website, or a booth at an upcoming event. This is an effective (and usually affordable) way to do email marketing.

The marketing landscape will continue to become more competitive. However, with the right strategies, you can bring families into your school’s circle to augment inquiries and applications.

Are you looking to boost your advertising intelligence? Click here to check out the ISM School Marketing toolkit. https://go.isminc.com/l/596871/2020-07-13/g2f7j