Grade Level
Upper
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How We Illuminated a School’s True Differentiators
How do you highlight your school’s strengths? Learn how we leveraged the powerful visual metaphor of illumination to shine a spotlight on the unique, personal experience William Penn Charter School offers each student.
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4 Simple Ways to Elevate Your School’s Social Listening Strategy
Digital conversations are happening constantly – on platforms like Facebook, Instagram, LinkedIn and more. It can feel like noise when your plate is already so full, but these conversations can offer invaluable insight to help you better understand your audience, analyze your marketing efforts and adjust your strategy to stand out from your competitors. In […]
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Boarding’s Back: Capitalize on a Growing Trend Toward Private School Boarding Program Enrollment
Level up your boarding program marketing this year – and meet interested families where they’re at with messaging that connects and converts. Our friends at NAIS recently shared a snapshot survey of member-school admission officers – and the emerging trends about the 2024-2025 school year were illuminating (in our humble nerdy opinion). 45% of NAIS […]
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The Huddle: Elevating Your Major Gift Program
The Huddle: Elevating Your Major Gift Program Thursday, October 17, 2024 Time: 2:00 pm EST Cost: FREE Join Shelby LaMar, Chief Advancement Officer at Lancaster Country Day School (LCDS) in Pennsylvania to learn how to build a thriving major gifts program at your school. Shelby is currently in his sixteenth year at LCDS, where annual […]
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The Huddle: What’s Your Process for Selecting Mission-Aligned Consultants & Vendors?
The Huddle: What’s Your Process for Selecting Mission-Aligned Consultants & Vendors? Wednesday, November 13, 2024 2:00 pm EST FREE The Huddle will be recorded and shared with all registrants. From strategic planning to food service, fundraising counsel to bus service, independent schools engage consultants and vendors annually to support mission delivery. Join Rose Helm, Head […]
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How to Effectively Market Your School’s Community
If you’re like most schools we talk to, your community is your heartbeat. It’s also one of the main reasons families might choose your school over any other — or why they walk away. Here’s how to highlight your community as your key differentiator.
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Preserving and Sharing Private School Histories
In this webinar, team members from the Ursuline Academy of Dallas, Germantown Friends School and Lick-Wilmerding High School come together to discuss the forward-thinking preservation methods being implemented at their institutions. With the common goal of saving and sharing the history of private schools, each institution has specific needs. Our panelists will each showcase their […]
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Summer Social Media Hacks
Is your school’s social media taking a break this summer? To keep your audiences engaged and your school top-of-mind you need to maintain a healthy posting cadence. But with students and faculty on vacation, what kind of content is best? Kalix Marketing’s summer social media hacks walks you through easy and effective ideas for posts […]
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Boost Your School’s Presence: Top 5 Viral Trends on TikTok and Reels
Imagine that you had the opportunity to reach thousands of students and get them talking about your school to each other – this is your chance to try TikTok. It’s the go-to platform for connecting directly with Gen Z (your prospective middle and high school students) and millennials (your prospective parents). Let’s dive into five […]
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Growing Your School Through Data and Advertising
We recently partnered with our friends at AISAP on a new webinar presented by Kevin MacNeil (Metric Partner & CAO). In one hour, we shared insights and experience from our work with schools across the US and Canada – and attendees walked away with actionable ideas to help grow their schools using better data for […]
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The Head of School Interview: Navigating Key Questions
In this article, Jack Hall, Partner at CarterBaldwin Executive Search and a former Head of School, provides the types of questions candidates should ask (and boards should be prepared to answer) during the interview process to encourage a deeper dialogue, provide a more intimate view of the current state of the school, and determine whether […]
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10 Tips for Serving on a Search Committee
A search committee doesn’t just fill an open leadership position. It builds a bridge from one era of a school’s evolution to another. If you’ve been asked to serve on a search committee, the responsibility may seem daunting. Whether you have search committee experience or not, you’re probably wondering what you can expect as well […]