Every marketer knows the Customer Journey is important, but breaking it down into actionable steps can feel overwhelming. In private and independent school marketing, the process can feel especially daunting given the long timeline from first awareness to enrollment – and the significant investment families are often considering (think: choosing 12 years of $50,000 tuition times two children vs choosing a new eyeshadow palette).
Welcome to the first installment in our miniseries, where we’ll explore each stage of the Customer Journey. Each article outlines what families and decision-makers are thinking, doing, and searching for – along with strategies to help reach those audiences effectively at every stage. By the end, you’ll have a clear picture of how each step connects, and ideas on how to craft strategies that get right-fit families to convert at the most important places in your school’s admissions funnel.
Metric Marketing
Metric Marketing is a digitally-focused agency that specializes in marketing for private schools across North America and beyond. We help schools get better marketing data – and use it to create strategic, creative, and impactful campaigns with a collaborative approach.