Specialities
Design Firm
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How We Illuminated a School’s True Differentiators
How do you highlight your school’s strengths? Learn how we leveraged the powerful visual metaphor of illumination to shine a spotlight on the unique, personal experience William Penn Charter School offers each student.
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Boarding’s Back: Capitalize on a Growing Trend Toward Private School Boarding Program Enrollment
Level up your boarding program marketing this year – and meet interested families where they’re at with messaging that connects and converts. Our friends at NAIS recently shared a snapshot survey of member-school admission officers – and the emerging trends about the 2024-2025 school year were illuminating (in our humble nerdy opinion). 45% of NAIS […]
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The Huddle: Elevating Your Major Gift Program
The Huddle: Elevating Your Major Gift Program Thursday, October 17, 2024 Time: 2:00 pm EST Cost: FREE Join Shelby LaMar, Chief Advancement Officer at Lancaster Country Day School (LCDS) in Pennsylvania to learn how to build a thriving major gifts program at your school. Shelby is currently in his sixteenth year at LCDS, where annual […]
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Summer Social Media Hacks
Is your school’s social media taking a break this summer? To keep your audiences engaged and your school top-of-mind you need to maintain a healthy posting cadence. But with students and faculty on vacation, what kind of content is best? Kalix Marketing’s summer social media hacks walks you through easy and effective ideas for posts […]
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Boost Your School’s Presence: Top 5 Viral Trends on TikTok and Reels
Imagine that you had the opportunity to reach thousands of students and get them talking about your school to each other – this is your chance to try TikTok. It’s the go-to platform for connecting directly with Gen Z (your prospective middle and high school students) and millennials (your prospective parents). Let’s dive into five […]
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Growing Your School Through Data and Advertising
We recently partnered with our friends at AISAP on a new webinar presented by Kevin MacNeil (Metric Partner & CAO). In one hour, we shared insights and experience from our work with schools across the US and Canada – and attendees walked away with actionable ideas to help grow their schools using better data for […]
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How To Uncover & Leverage Your School’s True Differentiators
Every school has at least one — or sometimes many — noteworthy things that they like to highlight and feature when marketing to prospective parents. That thing is often the deciding factor for families choosing a potential new school for their kids — and it can affect or influence so much more, from parents’ loyalty […]
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Can SMS Be The Game-Changer Your Admissions Funnel Needs?
Navigating private or independent school admissions can feel like chasing a moving target. With families bombarded by choices and information, it’s tough for schools to capture their attention. Traditional methods like emails often go unopened, and direct mailers are lost in the shuffle. Schools need a more direct, engaging approach to connect with prospective families. […]
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Changing Minds: The Science Behind Conversions
Take a deep dive into the specific stages all prospective families must go through before they convert. Learn strategies to proactively guide their digital journey with the right content, objectives, measurements, and technologies.
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E-book: Digital & Social Media Marketing Musts
Timely tips and techniques schools need now to create strategic, effective digital and social media marketing campaigns, written by Kalix Marketing’s digital and social media experts.
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6 Tips for Better Email Newsletters
Virtually every school prepares and sends out regular email newsletters to families – and virtually every school marketing team has either struggled to fill content for their newsletter or wondered if there’s a better way to plan and prep for them. In this post, we share six tips to help your email newsletters be the […]
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6 Tips For Better Email Newsletters
Virtually every school prepares and sends out regular email newsletters to families – and virtually every school marketing team has either struggled to fill content for their newsletter or wondered if there’s a better way to plan and prep for them. In this post, we share six tips to help your email newsletters be the […]