Specialities
Design Firm
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5 Ways to Market Effectively to Millennial Parents
Millennials – born between 1981 and 1996, but often labeled as “young adults” – are stepping into a new phase of life. Now in their thirties and forties, this generation is now navigating the challenges of parenthood, including making important decisions about where their children will go to school. Millennials are quickly becoming the dominant […]
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10 Fresh Ways To Talk About Academic Rigor
Nearly 100% of the private schools we talk to tell us about their excellent academic programs (as we’d hope!). But if every school tells us that their academic offerings are what sets them apart… and conventional marketing wisdom advises not talking about aspects of your product or service that are “table stakes” in the market… […]
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Discussing the Independent School Cost-Per-Enrollment Study
Catch Metric’s Kevin MacNeil on the InspirED SparkCast, discussing the EMA & NAIS Cost Per Enrollment Study – and what private school marketers can do with the study’s findings and insights. Throughout this 43 minute episode, Kevin and InspirED’s Rob Norman cover wide-ranging topics and insights including: Historical marketing budgets vs. mathematical ones What kind […]
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The Huddle: Healthy Leadership Teams and Board Effectiveness
Tyler Casertano, Head of School at The Haverford School (PA), will share his proven strategies for fostering strong, positive relationships between leadership teams and boards. Drawing from experiences with his morning stand-ups, leadership retreats, and value-driven goal alignment, Tyler has developed a thoughtful framework for enhancing communication and collaboration within his leadership team. These practices […]
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How We Illuminated a School’s True Differentiators
How do you highlight your school’s strengths? Learn how we leveraged the powerful visual metaphor of illumination to shine a spotlight on the unique, personal experience William Penn Charter School offers each student.
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Boarding’s Back: Capitalize on a Growing Trend Toward Private School Boarding Program Enrollment
Level up your boarding program marketing this year – and meet interested families where they’re at with messaging that connects and converts. Our friends at NAIS recently shared a snapshot survey of member-school admission officers – and the emerging trends about the 2024-2025 school year were illuminating (in our humble nerdy opinion). 45% of NAIS […]
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The Huddle: Elevating Your Major Gift Program
The Huddle: Elevating Your Major Gift Program Thursday, October 17, 2024 Time: 2:00 pm EST Cost: FREE Join Shelby LaMar, Chief Advancement Officer at Lancaster Country Day School (LCDS) in Pennsylvania to learn how to build a thriving major gifts program at your school. Shelby is currently in his sixteenth year at LCDS, where annual […]
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Summer Social Media Hacks
Is your school’s social media taking a break this summer? To keep your audiences engaged and your school top-of-mind you need to maintain a healthy posting cadence. But with students and faculty on vacation, what kind of content is best? Kalix Marketing’s summer social media hacks walks you through easy and effective ideas for posts […]
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Boost Your School’s Presence: Top 5 Viral Trends on TikTok and Reels
Imagine that you had the opportunity to reach thousands of students and get them talking about your school to each other – this is your chance to try TikTok. It’s the go-to platform for connecting directly with Gen Z (your prospective middle and high school students) and millennials (your prospective parents). Let’s dive into five […]
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Growing Your School Through Data and Advertising
We recently partnered with our friends at AISAP on a new webinar presented by Kevin MacNeil (Metric Partner & CAO). In one hour, we shared insights and experience from our work with schools across the US and Canada – and attendees walked away with actionable ideas to help grow their schools using better data for […]
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How To Uncover & Leverage Your School’s True Differentiators
Every school has at least one — or sometimes many — noteworthy things that they like to highlight and feature when marketing to prospective parents. That thing is often the deciding factor for families choosing a potential new school for their kids — and it can affect or influence so much more, from parents’ loyalty […]
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Can SMS Be The Game-Changer Your Admissions Funnel Needs?
Navigating private or independent school admissions can feel like chasing a moving target. With families bombarded by choices and information, it’s tough for schools to capture their attention. Traditional methods like emails often go unopened, and direct mailers are lost in the shuffle. Schools need a more direct, engaging approach to connect with prospective families. […]