Boost Your School’s Presence: Top 5 Viral Trends on TikTok and Reels

Imagine that you had the opportunity to reach thousands of students and get them talking about your school to each other – this is your chance to try TikTok. It’s the go-to platform for connecting directly with Gen Z (your prospective middle and high school students) and millennials (your prospective parents).

Let’s dive into five recent trends that can help your school grab attention and boost engagement right now. (Remember that trends change quickly on TikTok – you can jump on these examples, or you can use them for inspiration that can be applied to the next round of trending content.)

Metric Marketing

At Metric, we help independent schools access trustworthy data to help better understand what's working (and what isn't), boost recruitment numbers at specific intake grades, solve socioeconomic diversity gaps in your recruitment funnel, and supplement internal admissions & MarComm resources.