Specialities
Enrollment Management Services
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Boost Your School’s Presence: Top 5 Viral Trends on TikTok and Reels
Imagine that you had the opportunity to reach thousands of students and get them talking about your school to each other – this is your chance to try TikTok. It’s the go-to platform for connecting directly with Gen Z (your prospective middle and high school students) and millennials (your prospective parents). Let’s dive into five […]
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Growing Your School Through Data and Advertising
We recently partnered with our friends at AISAP on a new webinar presented by Kevin MacNeil (Metric Partner & CAO). In one hour, we shared insights and experience from our work with schools across the US and Canada – and attendees walked away with actionable ideas to help grow their schools using better data for […]
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How To Uncover & Leverage Your School’s True Differentiators
Every school has at least one — or sometimes many — noteworthy things that they like to highlight and feature when marketing to prospective parents. That thing is often the deciding factor for families choosing a potential new school for their kids — and it can affect or influence so much more, from parents’ loyalty […]
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Can SMS Be The Game-Changer Your Admissions Funnel Needs?
Navigating private or independent school admissions can feel like chasing a moving target. With families bombarded by choices and information, it’s tough for schools to capture their attention. Traditional methods like emails often go unopened, and direct mailers are lost in the shuffle. Schools need a more direct, engaging approach to connect with prospective families. […]
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5 Things to Consider as You Set Up Your Classroom This Year
The way in which you set up your classroom space can affect both you and your students. Here are some tips to ensure everyone is set up for success.
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Mentoring Program for Heads of School in their First Three Years
Now that you are a Head of School, do you secretly wonder what you are supposed to do? With The Gowan Group Heads POD (“Peer Open Dialog”) program, you will be joining a cohort of eight to ten new heads led by an experienced Head of School who will guide you through the challenges of […]
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E-book: Digital & Social Media Marketing Musts
Timely tips and techniques schools need now to create strategic, effective digital and social media marketing campaigns, written by Kalix Marketing’s digital and social media experts.
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6 Tips for Better Email Newsletters
Virtually every school prepares and sends out regular email newsletters to families – and virtually every school marketing team has either struggled to fill content for their newsletter or wondered if there’s a better way to plan and prep for them. In this post, we share six tips to help your email newsletters be the […]
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6 Tips For Better Email Newsletters
Virtually every school prepares and sends out regular email newsletters to families – and virtually every school marketing team has either struggled to fill content for their newsletter or wondered if there’s a better way to plan and prep for them. In this post, we share six tips to help your email newsletters be the […]
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NYSAIS: From CTA to KPI to ROI – How to be the MVP of your Marketing Team
Metric Marketing & Lycée Français De New York speak at the 2022 NYSAIS Institutional Advancement Conference at Mohonk Mountain House in New York: How to use data to know what is working and what is not. https://metricmarketing.ca/private-schools-marketing-experts/
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Creating Content for Busy Communications Teams
Finding and writing great content can be challenging for overextended Communications teams. Read more for simple, manageable solutions to tell your school’s story.
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Case Study: How People and Technology Drove Admissions Growth at the Catholic Academy of Bridgeport
In Connecticut, enrollment declines have led to numerous school closures and consolidations, with the majority of closures affecting elementary grades. For the Catholic Academy of Bridgeport (CAB), which is made up of four elementary schools on four campuses and comprised of 900 students, they were seeing similar consistent declines in enrollment. By 2019, enrollment numbers […]