Specialities
Diversity and Inclusion
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Four Steps for a Successful Marketing Communications Audit
Do you know which marketing tactics are working at your school and which ones require your attention? Find the answers with a marketing communications audit. ISM defines marketing communications as how your school develops messages and carries out integrated strategies. Your approach informs the way you promote your school values and nurture constituent relations—their commitment […]
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How to Create a Terrific Case for Support
One of the pillars of an effective fundraising campaign is your school’s Case for Support. The Case for Support communicates with donors and prospects, and begins the process of matching their values and interests with your school’s mission and guiding principles. Here’s how to create a terrific Case for Support. The Case for Support should […]
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Faculty Morale in a Challenging Year
A simple question recently ignited a torrent of responses: What are schools doing to support faculty morale this fall? Independent school leaders responded with an outpouring of concern and sympathy for teachers. While some offered concrete steps schools can take to ease the burden teachers carry this fall, most respondents were also looking for answers […]
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Here’s What You Need to Know If You Experienced a Fall Admission Bump
ISM Consultants have worked with many school Admission and Marketing Directors who enjoyed surprising spikes in inquiries and applications during the late 2020 summer months. And, while this may seem like encouraging news, we caution against premature excitement. Keep in mind the bump in enrollment may come from families who are not aligned with your […]
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Six Ways to Use Your “Guide to Giving and Getting Involved” During and After COVID-19
Many schools are engaged in all or partial distance learning. This does not reduce the need for volunteer or philanthropic support. In fact, it is critical to remind parents your school must be sustained through the commitment of time and money from its friends. ISM recommends creating and using a “Guide to Giving and Getting […]
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Teachers Weigh In on the Best Distance Learning Approaches
This article is a compilation of research and data from an ISM survey of over 1,000 teachers conducted over the 2020 spring and summer. The rapid shift to distance learning left the majority of teachers and school leaders dealing with impossible tasks. In retrospect, teachers reported one of the biggest mistakes was trying to recreate […]
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Inbound and Outbound Marketing Strategies That Work
Inbound marketing involves sharing relevant and meaningful information that answers the needs of your community. You can share information by publishing it on your blog, on social media, or through digital marketing tactics such as social and display ads. The key to effective inbound marketing is creating a lead magnet. Two examples of tools you […]
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Should Your School Purchase Email Lists?
As a marketing leader, a primary goal is sharing your school’s message with your community. While you already have an email list of former and current families, you are always looking for ways to expand your reach and drive interest in your school. Schools ask us if they should purchase email marketing lists of prospective […]
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Pathways to School Leadership
Senior Consultant Ben Bolté shares advice on building a pathway to headship or a top leadership position.
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Education’s Complex Future
As schools plan for this year, they should also be considering steps to ensure their long-term future.
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The Board’s Role in a Transition to a New Head (and in Times of Crisis)
The board plays an important role in two major areas during the transition to a new head of school.
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5 Questions to Ask Yourself During a Virtual Job Search
How can you determine if a school is the right fit without ever stepping foot on campus? Start with these five questions.