Specialities
Consulting
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Should Your School Purchase Email Lists?
As a marketing leader, a primary goal is sharing your school’s message with your community. While you already have an email list of former and current families, you are always looking for ways to expand your reach and drive interest in your school. Schools ask us if they should purchase email marketing lists of prospective […]
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Why Your School Should Rethink its Social Media Posting During a Pandemic
Remember your school’s fall 2019 Facebook and Instagram feeds? Lots of campus shots with smiling students and maybe a video of a pep rally, right? The pandemic has shifted what school looks like now. Your social media posts should look different, too.
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How To Host Virtual School Events: A 10-Step Planning Guide For Fall
A virtual event isn’t a “less-awesome” version of your traditional in-person event — it’s a unique opportunity to leverage! Learn how to plan a virtual event that can boost enrollment with this 10-step guide.
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Hiring Leaders Who Will Succeed in Times of Crisis
Events in 2020 have cast an unusually bright spotlight on independent school heads and their abilities to lead in times of crisis. How can a Board of Trustees best assure that it will find effective leadership for times like this?
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Why Independent Schools Can No Longer Stay Silent on Black Lives Matter
As the national discussion surrounding the Black Lives Matter movement has increased exponentially since the murder of George Floyd and, most recently, the shooting of Jacob Blake, many independent schools have found themselves engaged in uncomfortable conversations.
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Racial Equity and Inclusion Goal-Setting
This tool is designed to support faculty and staff in their goal-setting process, especially at schools which have identified a professional growth theme related to diversity, equity, and inclusion (DEI). Because independent schools tend to be historically and culturally White, this tool leverages that reality to support faculty/staff accountability and growth around racial equity.
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Pathways to School Leadership
Senior Consultant Ben Bolté shares advice on building a pathway to headship or a top leadership position.
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Education’s Complex Future
As schools plan for this year, they should also be considering steps to ensure their long-term future.
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The Politicization of Boards on Re-opening our Schools
As the COVID-19 crisis continues into the fall, boards of independent and international schools worldwide are splintering over the issue of how and when to re-open our schools. Boards dominated by current parents are straying into the realm of operations as some members bring their personal experiences and biases to the board room. Heads of […]
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Creating a Great Virtual First Impression for Prospective Students
It’s never been more important or challenging to create a great virtual impression with prospective students. Kalix Marketing’s intern and Generation Z admissions tour guide veteran offers an insider’s perspective on how to make a lasting online impression.
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How To Host Virtual School Events: A 10-Step Planning Guide For Fall
A virtual event isn’t a “less-awesome” version of your traditional in-person event — it’s a unique opportunity to leverage! Learn how to plan a virtual event that can boost enrollment with this 10-step guide.
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Operations Planning Toolkit for Safe-Distance Learning at Independent Schools
As our nation progresses through the various stages of the COVID-19 pandemic, we know how important in-person learning is for our children and young adults. We understand that your administration is currently preparing an operations plan for re-entry to campus this fall. The SLAM Education Studio has developed a comprehensive, complimentary toolkit to assist your […]