Specialities
Consulting
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Changing Minds: The Science Behind Conversions
Take a deep dive into the specific stages all prospective families must go through before they convert. Learn strategies to proactively guide their digital journey with the right content, objectives, measurements, and technologies.
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Mentoring Program for Heads of School in their First Three Years
Now that you are a Head of School, do you secretly wonder what you are supposed to do? With The Gowan Group Heads POD (“Peer Open Dialog”) program, you will be joining a cohort of eight to ten new heads led by an experienced Head of School who will guide you through the challenges of […]
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10 Questions to Answer Before You Work with A Search Firm
How do you know when you’re ready to work with a search firm? Jennifer Fleischer, Senior Talent Consultant at DRG Talent outlines ten key questions to prep for your search firm endeavors.
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Death by Interview
One of the most frequent questions I get from clients when hiring a new CEO is: How do we structure the interview process so that we will really know if they are “the one?” The first part of my answer is always: please do not engage in the process of “death by interview. “ Everyone […]
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E-book: Digital & Social Media Marketing Musts
Timely tips and techniques schools need now to create strategic, effective digital and social media marketing campaigns, written by Kalix Marketing’s digital and social media experts.
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Why wait to reach new heights of leadership? Attend The Azure Summit, the only offering of its kind for Heads of School.
The Azure Summit is a Marts&Lundy annual conference designed to prepare Heads of School and aspiring Heads to connect mission, vision and philanthropy. We’ll answer these questions: • How do you plan for and execute a campaign? • What is the Head’s role in fundraising? • What should you expect from your chief advancement officer? […]
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Should Our School be on TikTok?
Marketing your school is getting increasingly competitive, and focusing your digital marketing strategy on one platform might not work anymore. With a steady growth rate and a ton of cultural buzz, it’s easy to see this popular platform’s appeal – but is TikTok right for your school?
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Scattered student data? Discover the benefits of a student data insights platform.
A student data insights platform brings critical whole-child data together in one location. A platform’s power is in its ability to unify teacher and leader responses using a district’s student information system, preferred assessments, and interventions. Discover the benefits.
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Independent Governance in a Post-Pandemic Era
As we ease out of the pandemic, independent school governance needs a thoughtful and conscious reset. Here’s why. Senior Consultant Peter O’Neill shares his insight.
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How to write an RFP for a Head of School search
If you are putting together a search process for a Head of School search or Superintendent of Schools search, Tradition recommends that you create and distribute a Request for Proposals (RFP). Here’s a brief guide for how it should be done.
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Better Landing Pages for Increased Engagement
Your event landing pages need to entice and engage prospects. Learn how to craft a landing page that gets noticed and generates leads.
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What Our Heads Survey Tells Us About School Leadership in 2022
For the past six years, we have surveyed new heads of school — both those new to the role and those at a new school — asking about their challenges, needs, and concerns. What do our most recent results indicate? In this article, CS&A Senior Consultant Ann Teaff outlines key findings regarding coaching, COVID-19, support […]