Specialities
Consulting
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E-book: Digital & Social Media Marketing Musts
Timely tips and techniques schools need now to create strategic, effective digital and social media marketing campaigns, written by Kalix Marketing’s digital and social media experts.
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Why wait to reach new heights of leadership? Attend The Azure Summit, the only offering of its kind for Heads of School.
The Azure Summit is a Marts&Lundy annual conference designed to prepare Heads of School and aspiring Heads to connect mission, vision and philanthropy. We’ll answer these questions: • How do you plan for and execute a campaign? • What is the Head’s role in fundraising? • What should you expect from your chief advancement officer? […]
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Should Our School be on TikTok?
Marketing your school is getting increasingly competitive, and focusing your digital marketing strategy on one platform might not work anymore. With a steady growth rate and a ton of cultural buzz, it’s easy to see this popular platform’s appeal – but is TikTok right for your school?
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Scattered student data? Discover the benefits of a student data insights platform.
A student data insights platform brings critical whole-child data together in one location. A platform’s power is in its ability to unify teacher and leader responses using a district’s student information system, preferred assessments, and interventions. Discover the benefits.
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Independent Governance in a Post-Pandemic Era
As we ease out of the pandemic, independent school governance needs a thoughtful and conscious reset. Here’s why. Senior Consultant Peter O’Neill shares his insight.
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How to write an RFP for a Head of School search
If you are putting together a search process for a Head of School search or Superintendent of Schools search, Tradition recommends that you create and distribute a Request for Proposals (RFP). Here’s a brief guide for how it should be done.
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Better Landing Pages for Increased Engagement
Your event landing pages need to entice and engage prospects. Learn how to craft a landing page that gets noticed and generates leads.
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What Our Heads Survey Tells Us About School Leadership in 2022
For the past six years, we have surveyed new heads of school — both those new to the role and those at a new school — asking about their challenges, needs, and concerns. What do our most recent results indicate? In this article, CS&A Senior Consultant Ann Teaff outlines key findings regarding coaching, COVID-19, support […]
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NYSAIS: From CTA to KPI to ROI – How to be the MVP of your Marketing Team
Metric Marketing & Lycée Français De New York speak at the 2022 NYSAIS Institutional Advancement Conference at Mohonk Mountain House in New York: How to use data to know what is working and what is not. https://metricmarketing.ca/private-schools-marketing-experts/
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Creating Content for Busy Communications Teams
Finding and writing great content can be challenging for overextended Communications teams. Read more for simple, manageable solutions to tell your school’s story.
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Data Driven Decisions – Lessons Learned Through the Pandemic
A HOS and admissions director speak to how Metric Marketing use customized data to make a difference. “Strathcona-Tweedsmuir School and St. John’s-Kilmarnock School – together with Metric Marketing – will share their learnings around growing enrolment through the pandemic. Learn through real world examples how two respected and successful schools in different markets strategically grew […]
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Free DEI Professional Development Event: 2022 Virtual FORUM/Diversity
You’re invited to a free weeklong PD event centered on diversity and inclusion in our schools. Join us January 24-28 for more than 20 live sessions, videos, live discussions, networking, and more.