Specialities
Technology
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6 Tips for Better Email Newsletters
Virtually every school prepares and sends out regular email newsletters to families – and virtually every school marketing team has either struggled to fill content for their newsletter or wondered if there’s a better way to plan and prep for them. In this post, we share six tips to help your email newsletters be the […]
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About Ei’s Mission
Educational Initiatives Pvt Ltd (Ei) is a 22-year-old educational products company that leverages the twin levers of cutting-edge educational research and technology-based solutions. Ei aims at revolutionising how children engaged in the K-12 education space learn. Ei’s vision is to create a world where children everywhere are learning with understanding, and the company is committed […]
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Improving Learning Outcomes for Students – Would you like to know more?
Founded in 2001, Ei is a first-of-its-kind PedTech company that leverages deep pedagogical research and cutting-edge technology to create a world where children everywhere learn with understanding. Our vast bank of over five billion data points collected over two decades of conducting diagnostic academic assessments helps us identify learning gaps and misconceptions with surgical precision. […]
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6 Tips For Better Email Newsletters
Virtually every school prepares and sends out regular email newsletters to families – and virtually every school marketing team has either struggled to fill content for their newsletter or wondered if there’s a better way to plan and prep for them. In this post, we share six tips to help your email newsletters be the […]
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Should Our School be on TikTok?
Marketing your school is getting increasingly competitive, and focusing your digital marketing strategy on one platform might not work anymore. With a steady growth rate and a ton of cultural buzz, it’s easy to see this popular platform’s appeal – but is TikTok right for your school?
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The Data Everyone Should Care About
Marketing matters to everyone, and so does the data that can be extracted by relevant digital marketing operations. Make the most out of your efforts by understanding which data to pay attention to—and how you can clean it up!
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Scattered student data? Discover the benefits of a student data insights platform.
A student data insights platform brings critical whole-child data together in one location. A platform’s power is in its ability to unify teacher and leader responses using a district’s student information system, preferred assessments, and interventions. Discover the benefits.
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How to build students back up after a difficult year
With most schools now open to in-person teaching, the academic fall-out resulting from nearly two years of disrupted learning is now apparent. It has been a difficult year for students. Low test scores, especially in math and literacy, have highlighted how the overnight shift to 100% remote learning left many students across the nation without […]
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NYSAIS: From CTA to KPI to ROI – How to be the MVP of your Marketing Team
Metric Marketing & Lycée Français De New York speak at the 2022 NYSAIS Institutional Advancement Conference at Mohonk Mountain House in New York: How to use data to know what is working and what is not. https://metricmarketing.ca/private-schools-marketing-experts/
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Case Study: How People and Technology Drove Admissions Growth at the Catholic Academy of Bridgeport
In Connecticut, enrollment declines have led to numerous school closures and consolidations, with the majority of closures affecting elementary grades. For the Catholic Academy of Bridgeport (CAB), which is made up of four elementary schools on four campuses and comprised of 900 students, they were seeing similar consistent declines in enrollment. By 2019, enrollment numbers […]
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Data Driven Decisions – Lessons Learned Through the Pandemic
A HOS and admissions director speak to how Metric Marketing use customized data to make a difference. “Strathcona-Tweedsmuir School and St. John’s-Kilmarnock School – together with Metric Marketing – will share their learnings around growing enrolment through the pandemic. Learn through real world examples how two respected and successful schools in different markets strategically grew […]
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Closing the learning gap created by the pandemic with online tutoring
During a school year disrupted by the health crisis, many students have struggled to keep up with their studies. But the summer could provide an opportunity for students to catch up, and prevent gaps caused by the pandemic from turning into something bigger. Research shows that tutoring is one of the best ways to do […]