About Ei’s Mission

Educational Initiatives Pvt Ltd (Ei) is a 22-year-old educational products company that leverages the twin levers of cutting-edge educational research and technology-based solutions. Ei aims at revolutionising how children engaged in the K-12 education space learn. Ei’s vision is to create a world where children everywhere are learning with understanding, and the company is committed to realizing this by building products that focus on assessments and personalized learning and systematically researching aspects of learning.

Kumar Karan Gupta

Founded in 2001, Ei is a first-of-its-kind PedTech company that leverages deep pedagogical research and cutting-edge technology to create a world where children everywhere learn with understanding.