Specialities
Fundraising
-
Are you ready to lead your school’s philanthropy?
As Head of School, your vision inspires action. Imagine where your leadership could take your school if fueled with increased philanthropy? The Azure Summit is a Marts&Lundy annual conference designed to prepare Heads of School and aspiring Heads to connect mission, vision and philanthropy. We’ll answer these questions: * How do you plan for and […]
-
INSPIRING OUR NATION’S YOUTH TO REACH THEIR FULL POTENTIAL THROUGH THE ROLE OF PARENT TEACHER ASSOCIATIONS
The role of parent teacher associations has long been to make every child’s potential a reality. This has been done in creative and awe-inspiring ways over the years by uniting parents and giving them a powerful voice to influence change that will improve the lives of all children.
-
How to Create a PTA/PTO Action Plan
You want to be a great leader! The right action plan for parent teacher associations can set you up for success from the very beginning, but it can be tricky and overwhelming to nail down a year-long action plan. The steps below will give you everything you need to get started on another successful year. […]
-
5 SUMMER TIPS TO START YOUR PTA/O SCHOOL YEAR STRONG
Ahhhh, summer. Those long days, outdoor adventures, and beautiful nights are here. You survived the end-of-year rat race, and now you’re ready for some well-deserved relaxation. Start your summer with a complete break from your PTA/PTO leadership duties to allow yourself time to rest and rejuvenate. When you’re ready, take advantage of the important opportunities […]
-
Virtual & Hybrid Event Fundraising
This past year, schools and PTAs have developed innovative strategies to reach students all while ensuring the safety and health of those around them. Fundraising strategies are no different. Schools have shifted in person galas to virtual events and moved school events like choir performances online. There are many benefits to virtual events, and even […]
-
Five Tips for Writing Effective Volunteer Job Descriptions
Once you have published your Guide to Giving and Getting Involved and have identified your school’s volunteer needs, it is time to develop job descriptions for each position. Without job descriptions, you risk matching the wrong person to the job, misusing the volunteer’s time, and having no formal means of giving feedback and celebrating your […]
-
How to Adapt Your Enrollment Strategies for Millennial Parents
If marketing to millennials seems to be more difficult, you’re probably right. Not only do millennials have shorter attention spans, but they also have high expectations. Their generation expects your school to supply high-quality academics focusing on well-rounded students, organic lunches free of chemicals and not served on plastic products, comprehensive outdoor education and play, […]
-
Boost Engagement and Build Community With Virtual Events
Hosting a community-building event in the wake of COVID-19 may seem like an impossible task, but building community is more important than ever in our current environment. Schoolwide community building helps connect students, parents, teachers, and leaders. These personal connections will foster new school traditions and promote a sense of purpose, inclusiveness, and responsibility. You […]
-
Four Steps for a Successful Marketing Communications Audit
Do you know which marketing tactics are working at your school and which ones require your attention? Find the answers with a marketing communications audit. ISM defines marketing communications as how your school develops messages and carries out integrated strategies. Your approach informs the way you promote your school values and nurture constituent relations—their commitment […]
-
How to Create a Terrific Case for Support
One of the pillars of an effective fundraising campaign is your school’s Case for Support. The Case for Support communicates with donors and prospects, and begins the process of matching their values and interests with your school’s mission and guiding principles. Here’s how to create a terrific Case for Support. The Case for Support should […]
-
Are Your Fundraising Priorities Still Relevant? A Marts & Lundy Perspective
There is no shortage of questions about how to proceed with fundraising in a climate that is unlike anything we have previously experienced, given the simultaneous public health, economic, political, racial inequality and civil unrest crises. And one question Marts & Lundy believes should be top of mind for CAOs, CEOs and board leadership: Are […]
-
Here’s What You Need to Know If You Experienced a Fall Admission Bump
ISM Consultants have worked with many school Admission and Marketing Directors who enjoyed surprising spikes in inquiries and applications during the late 2020 summer months. And, while this may seem like encouraging news, we caution against premature excitement. Keep in mind the bump in enrollment may come from families who are not aligned with your […]