Grade Level
Upper
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Are Your Fundraising Priorities Still Relevant? A Marts & Lundy Perspective
There is no shortage of questions about how to proceed with fundraising in a climate that is unlike anything we have previously experienced, given the simultaneous public health, economic, political, racial inequality and civil unrest crises. And one question Marts & Lundy believes should be top of mind for CAOs, CEOs and board leadership: Are […]
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Faculty Morale in a Challenging Year
A simple question recently ignited a torrent of responses: What are schools doing to support faculty morale this fall? Independent school leaders responded with an outpouring of concern and sympathy for teachers. While some offered concrete steps schools can take to ease the burden teachers carry this fall, most respondents were also looking for answers […]
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A Science of Learning Guide to Education Technology
How do we choose the right EdTech tool to use at the right time? Out of a distance learning professional development day at St. Andrew’s Episcopal School, we designed the “Science of Learning Guide to Education Technology: Mapping EdTech Products to Teaching Needs.” Use this guide to inform how you choose to leverage technology to […]
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Here’s What You Need to Know If You Experienced a Fall Admission Bump
ISM Consultants have worked with many school Admission and Marketing Directors who enjoyed surprising spikes in inquiries and applications during the late 2020 summer months. And, while this may seem like encouraging news, we caution against premature excitement. Keep in mind the bump in enrollment may come from families who are not aligned with your […]
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Six Ways to Use Your “Guide to Giving and Getting Involved” During and After COVID-19
Many schools are engaged in all or partial distance learning. This does not reduce the need for volunteer or philanthropic support. In fact, it is critical to remind parents your school must be sustained through the commitment of time and money from its friends. ISM recommends creating and using a “Guide to Giving and Getting […]
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Teachers Weigh In on the Best Distance Learning Approaches
This article is a compilation of research and data from an ISM survey of over 1,000 teachers conducted over the 2020 spring and summer. The rapid shift to distance learning left the majority of teachers and school leaders dealing with impossible tasks. In retrospect, teachers reported one of the biggest mistakes was trying to recreate […]
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Inbound and Outbound Marketing Strategies That Work
Inbound marketing involves sharing relevant and meaningful information that answers the needs of your community. You can share information by publishing it on your blog, on social media, or through digital marketing tactics such as social and display ads. The key to effective inbound marketing is creating a lead magnet. Two examples of tools you […]
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Should Your School Purchase Email Lists?
As a marketing leader, a primary goal is sharing your school’s message with your community. While you already have an email list of former and current families, you are always looking for ways to expand your reach and drive interest in your school. Schools ask us if they should purchase email marketing lists of prospective […]
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How to improve teacher mental health: understanding and reducing teacher stress
Teaching is one of the most valuable and important jobs out there, but it can also be one of the most stressful. Striking a balance between teaching, lesson planning, marking homework and counseling students can be challenging for many teachers. Stress is inevitable, but it’s essential to learn how to improve teachers’ mental health to […]
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Why Your School Should Rethink its Social Media Posting During a Pandemic
Remember your school’s fall 2019 Facebook and Instagram feeds? Lots of campus shots with smiling students and maybe a video of a pep rally, right? The pandemic has shifted what school looks like now. Your social media posts should look different, too.
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Why Goal-Setting Matters More Than Ever
We can’t afford to stop learning or abandon growth, especially right now. This resources provides 3 key messages leaders can use to talk about goal-setting in a challenging time.
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E-Rate – Answers to your Questions
Private non-profit schools providing education to school-age children (K to 12) and Head Start programs are entitled to specific discounts for telecommunication and internet services and related equipment under the Federal E-Rate program. These funds are not given directly to schools, but instead, the school’s vendors provide them with discounts to schools and then seek […]