Specialities
Technology
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INSPIRING OUR NATION’S YOUTH TO REACH THEIR FULL POTENTIAL THROUGH THE ROLE OF PARENT TEACHER ASSOCIATIONS
The role of parent teacher associations has long been to make every child’s potential a reality. This has been done in creative and awe-inspiring ways over the years by uniting parents and giving them a powerful voice to influence change that will improve the lives of all children.
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Teacher Staffing in America: Strategies for Teacher Retention and Recruitment Beyond the Pandemic
As we’ve witnessed over the last year, COVID-19 has exacerbated an already precarious situation for teacher staffing and recruitment. All around the country, teachers have resigned, retired or taken leaves of absence to avoid the inherent risks of teaching amid the pandemic. While it looks like the worst impacts of the pandemic on the teacher […]
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Virtual & Hybrid Event Fundraising
This past year, schools and PTAs have developed innovative strategies to reach students all while ensuring the safety and health of those around them. Fundraising strategies are no different. Schools have shifted in person galas to virtual events and moved school events like choir performances online. There are many benefits to virtual events, and even […]
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Put Your School Priorities into Action: Six Tips for Creating a Strategic Master Schedule
Building a Master Schedule is a complex process that requires careful management and direction of a school’s resources. It will only be successful with thorough planning, organization and evaluation of the scheduling model, as well as proper teacher/administrator training.
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Classroom Disinfecting Tips for Teachers
Cleaning and Disinfecting 101, and Top Tips for Safe and Effective classroom disinfecting.
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Five Tips for Writing Effective Volunteer Job Descriptions
Once you have published your Guide to Giving and Getting Involved and have identified your school’s volunteer needs, it is time to develop job descriptions for each position. Without job descriptions, you risk matching the wrong person to the job, misusing the volunteer’s time, and having no formal means of giving feedback and celebrating your […]
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How to Adapt Your Enrollment Strategies for Millennial Parents
If marketing to millennials seems to be more difficult, you’re probably right. Not only do millennials have shorter attention spans, but they also have high expectations. Their generation expects your school to supply high-quality academics focusing on well-rounded students, organic lunches free of chemicals and not served on plastic products, comprehensive outdoor education and play, […]
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Boost Engagement and Build Community With Virtual Events
Hosting a community-building event in the wake of COVID-19 may seem like an impossible task, but building community is more important than ever in our current environment. Schoolwide community building helps connect students, parents, teachers, and leaders. These personal connections will foster new school traditions and promote a sense of purpose, inclusiveness, and responsibility. You […]
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Four Steps for a Successful Marketing Communications Audit
Do you know which marketing tactics are working at your school and which ones require your attention? Find the answers with a marketing communications audit. ISM defines marketing communications as how your school develops messages and carries out integrated strategies. Your approach informs the way you promote your school values and nurture constituent relations—their commitment […]
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How to Create a Terrific Case for Support
One of the pillars of an effective fundraising campaign is your school’s Case for Support. The Case for Support communicates with donors and prospects, and begins the process of matching their values and interests with your school’s mission and guiding principles. Here’s how to create a terrific Case for Support. The Case for Support should […]
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Here’s What You Need to Know If You Experienced a Fall Admission Bump
ISM Consultants have worked with many school Admission and Marketing Directors who enjoyed surprising spikes in inquiries and applications during the late 2020 summer months. And, while this may seem like encouraging news, we caution against premature excitement. Keep in mind the bump in enrollment may come from families who are not aligned with your […]
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Six Ways to Use Your “Guide to Giving and Getting Involved” During and After COVID-19
Many schools are engaged in all or partial distance learning. This does not reduce the need for volunteer or philanthropic support. In fact, it is critical to remind parents your school must be sustained through the commitment of time and money from its friends. ISM recommends creating and using a “Guide to Giving and Getting […]