Specialities
Legal and Risk Management
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Teachers Weigh In on the Best Distance Learning Approaches
This article is a compilation of research and data from an ISM survey of over 1,000 teachers conducted over the 2020 spring and summer. The rapid shift to distance learning left the majority of teachers and school leaders dealing with impossible tasks. In retrospect, teachers reported one of the biggest mistakes was trying to recreate […]
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Inbound and Outbound Marketing Strategies That Work
Inbound marketing involves sharing relevant and meaningful information that answers the needs of your community. You can share information by publishing it on your blog, on social media, or through digital marketing tactics such as social and display ads. The key to effective inbound marketing is creating a lead magnet. Two examples of tools you […]
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Should Your School Purchase Email Lists?
As a marketing leader, a primary goal is sharing your school’s message with your community. While you already have an email list of former and current families, you are always looking for ways to expand your reach and drive interest in your school. Schools ask us if they should purchase email marketing lists of prospective […]
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What Private Schools Should Know About Layoffs And Furloughs
The impact of the coronavirus (COVID-19) pandemic is significant for all of us. The closure of physical campuses, and the transition to distance learning when feasible, is drastically altering how many private schools operate and forcing others to close operations altogether. We are already seeing increased demands for financial aid, important fundraisers cancelled, declining enrollment, […]
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State Guidance Issued for Elementary School Waivers, Extracurricular Activities, and FAQs for Reopening K-12 Schools
On August 3, 2020, the California Department of Public Health (CDPH) issued new guidance for schools and school-based programs. The latest guidance includes frequently asked questions from schools and provides information regarding the waiver process for in-person learning elementary education.