Specialities
Design Firm
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Changing Minds: The Science Behind Conversions
Take a deep dive into the specific stages all prospective families must go through before they convert. Learn strategies to proactively guide their digital journey with the right content, objectives, measurements, and technologies.
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E-book: Digital & Social Media Marketing Musts
Timely tips and techniques schools need now to create strategic, effective digital and social media marketing campaigns, written by Kalix Marketing’s digital and social media experts.
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6 Tips for Better Email Newsletters
Virtually every school prepares and sends out regular email newsletters to families – and virtually every school marketing team has either struggled to fill content for their newsletter or wondered if there’s a better way to plan and prep for them. In this post, we share six tips to help your email newsletters be the […]
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6 Tips For Better Email Newsletters
Virtually every school prepares and sends out regular email newsletters to families – and virtually every school marketing team has either struggled to fill content for their newsletter or wondered if there’s a better way to plan and prep for them. In this post, we share six tips to help your email newsletters be the […]
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Should Our School be on TikTok?
Marketing your school is getting increasingly competitive, and focusing your digital marketing strategy on one platform might not work anymore. With a steady growth rate and a ton of cultural buzz, it’s easy to see this popular platform’s appeal – but is TikTok right for your school?
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The Data Everyone Should Care About
Marketing matters to everyone, and so does the data that can be extracted by relevant digital marketing operations. Make the most out of your efforts by understanding which data to pay attention to—and how you can clean it up!
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Better Landing Pages for Increased Engagement
Your event landing pages need to entice and engage prospects. Learn how to craft a landing page that gets noticed and generates leads.
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Creating Content for Busy Communications Teams
Finding and writing great content can be challenging for overextended Communications teams. Read more for simple, manageable solutions to tell your school’s story.
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Data Driven Decisions – Lessons Learned Through the Pandemic
A HOS and admissions director speak to how Metric Marketing use customized data to make a difference. “Strathcona-Tweedsmuir School and St. John’s-Kilmarnock School – together with Metric Marketing – will share their learnings around growing enrolment through the pandemic. Learn through real world examples how two respected and successful schools in different markets strategically grew […]
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Reimagining Admissions: Lessons from the Pandemic
The pandemic has changed the way schools attract and engage families. This eBook has tips and tools to create a robust admissions program of in-person and virtual events with lessons learned from admissions and marketing experts.
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##SocialAdvent – The world’s biggest social media advent challenge for schools
After a rollercoaster of a year, we are delighted to launch this year’s #SocialAdvent! While holiday concerts might be on hold at some schools this year, #SocialAdvent certainly isn’t! The world’s biggest social media advent challenge for schools is back and bigger than ever. We have created 25 simple digital and social media challenges, exclusively […]
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Why Your School Should Rethink its Social Media Posting During a Pandemic
Remember your school’s fall 2019 Facebook and Instagram feeds? Lots of campus shots with smiling students and maybe a video of a pep rally, right? The pandemic has shifted what school looks like now. Your social media posts should look different, too.