Specialities
Consulting
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Example Statements from Schools about Racism and Equity
Finalsite received many requests from schools for guidance on communications around racial equity. Every community is different, so we are sharing some examples and resources below from schools and associations. We hope their letters will help you start conversations, their resources will help in educating, and that we will all take action to help eradicate […]
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100+ Summer Social Media Ideas And Best Practices [PLUS The Complete Social Media Calendar For Summer 2020]
Finalsite’s School Marketing Consultant Mia Major shares seven best practices for social media as you build your school’s strategy for the summer. Plus, download a full social media content calendar with over 100 fresh content ideas. Your summer social media schedule — done!
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5 Things Heads of School told us about Marketing and Trustees
You have a meeting with your school’s board of trustees and you want to give them an update on your school’s marketing efforts. How much do you share? What specifically do you share? Finalsite’s school marketing expert Kate Persons shares five takeaways from her conversations with other Heads of School.
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Demystifying the Millennial Parent for Independent Schools
The white paper gives you comprehensive data to better understand millennials to create a more effective marketing strategy. Understand millennial parents’ decision-making around school choice and tuition. Identify what’s most important to millennials before, during and after the admission process. Learn what not to do when marketing to millennials. Use Kalix’s nationwide data of 1,000 […]
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Caring for the Caretakers in a Crisis
After talking with leaders at more than 35 independent schools, Carney, Sandoe & Associates Search Consultant Marsha Little shares ideas on how to support faculty and staff as they support their students through the pandemic and beyond.
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“I’m Starting a Headship and My Board Expects Me to Solve the Enrollment Problem.”
It’s no secret that many independent schools are facing enrollment challenges, which have only been exacerbated by the coronavirus. New heads find themselves facing these challenges with trustees who are expecting miracles. Where do new heads begin? How do they get their arms around the real problems? The answer may surprise you.
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The Conversation Every Board Chair Should Have with a New Trustee
For new trustees to be effective, they need to understand their roles. This hypothetical conversation between a board chair and a new trustee clarifies at a practical level how trustees can truly add value to a school. At the same time, it puts into perspective the power dynamic that can often thwart good board decision-making. […]